for edtech companies

we check whether your product reaches the learners you built it for — and we help it land in the schools that buy it.

led by nici foote — apple professional learning specialist · 26 years in classrooms · send specialist, uk state and international · dyslexic and adhd educator

what you are actually worried about

what we do

the boundary, and it is the reason to hire us

we will never recommend you.

we will not name you inside a document we author for a school. we do not take commission on a licence sale. if we help a school write its inclusion strategy, your product does not appear in it because you paid us.

that sounds like a limit. it is the whole asset. the reason a school listens to us about your product is that we are not selling it — and the moment that stops being true, everything we could do for you stops being worth anything.

what it looks like in practice

proof

goodnotes funds our training for schools. no invoice to the school. a platform paying for its own product to land well is not a testimonial — it is a commercial decision someone made twice.

what it costs

scoped to the work, and quoted as one number for a defined outcome. some of it is per school, some of it is a programme across a cohort — it depends what you are trying to find out and how many settings you are trying to reach.

we will tell you the number before you commit to anything, and there is no charge for the conversation that gets us there.

tell us what you’re working with. if we can help, we’ll say how. if we can’t, we’ll point you to someone who can.