for edtech companies

we check whether your product reaches the learners you built it for — and we help it land in the schools that buy it.

apple professional learning specialist · 26 years in classrooms · send specialist · dyslexic, dyscalculic and adhd educator

what you are actually worried about

  • a school buys it, and nothing changes. the licences are active. usage looks fine. and at renewal nobody can say what it did.

  • a senco says it does not work for our learners — and you have no answer, because nobody has ever watched a learner use it in a real lesson.

  • your accessibility claims have never been tested by anyone outside the building. vpats and conformance statements describe the product. they do not describe what happens on a tuesday in year 4.

what we do

  • find out if it reaches them — unbarrier.voice, run on your product in real classrooms. seven questions, asked from the learner’s side.

    you get what a survey cannot tell you: what a learner actually does with it when nobody is helping.

  • make it land — implementation design for the schools that buy you. onboarding, modelling in classrooms, and the training that decides whether it is still in use next summer.

    this is the part your customer success team cannot do, because it needs someone who has taught.

  • tell you the truth about the product — an inclusive design and positioning review. what works, what does not, and what you are claiming that you cannot yet stand behind.

    said to you first, and privately.

the boundary, and it is the reason to hire us

we will never recommend you.

we will not name you inside a document we author for a school. we do not take commission on a licence sale. if we help a school write its inclusion strategy, your product does not appear in it because you paid us.

that sounds like a limit. it is the whole asset. the reason a school listens to us about your product is that we are not selling it — and the moment that stops being true, everything we could do for you stops being worth anything.

what it looks like in practice

  • we work with the schools, not on your behalf.
  • findings go to the school first. you see your own product’s data, not the school’s whole picture.
  • materials are licensed to you for the campaign or the programme, never assigned.
  • if we find something that does not work, you hear it before anyone else does.

proof

goodnotes funds our training for schools. no invoice to the school. a platform paying for its own product to land well is not a testimonial — it is a commercial decision someone made twice.

what it costs

scoped to the work, and quoted as one number for a defined outcome. some of it is per school, some of it is a programme across a cohort — it depends what you are trying to find out and how many settings you are trying to reach.

we will tell you the number before you commit to anything, and there is no charge for the conversation that gets us there.

tell us what you’re working with. if we can help, we’ll say how. if we can’t, we’ll point you to someone who can.

notice

sunday, 8am. two minutes. something i noticed in a classroom, the number underneath it, and one line you can use in monday’s slt meeting. written for people who don’t have time to read it twice.